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The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value

The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value
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Manufacturer: Harvard Business School Press
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Additional The Loyalty Effect: The Hidden Force Behind Growth, Profits, and Lasting Value Information

The business world seems to have given up on loyalty: many major corporations now lose-and have to replace-half their customers in five years, half their employees in four, and half their employees in four, and half their employees in He makes a powerful economic case for loyalty-and takes you through the numbers to prove it.

His startling conclusion: Even a small improvement in customer retention can double profits in your company. He makes a powerful economic case for loyalty-and takes you through the numbers to prove it.

His startling conclusion: Even a small improvement in customer retention can double profits in your company.

Reichheld demonstrates the The Loyalty Effect shows why companies that ignore these skyrocketing defections face a dismal future of low growth, weak profits, and shortened life expectancy.

 

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